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Butler names new marketing director
Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town. The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe. -
Macy’s rolling out off-price pop-ups for holidays
Macy’s is expanding its off-price concept, Macy’s Backstage, in a pop-up format. In a test, the department store retailer is placing Backstage pop-ups in 45 existing Macy's stores in time for the holiday shopping season, the Cincinnati Business Journal reported.

