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Marketing Tactics

  • Macy's raises $16.25 million through holiday campaigns

    NEW YORK -- Macy’s announced that it has donated $16.25 million to various charitable organizations as a result of its 2010 Thanks For Sharing and Believe holiday campaigns. 

  • M&M's Pretzel earns product of the year award

    HACKETTSTOWN, N.J. -- M&M's brand Pretzel Chocolate Candies were honored with the 2011 Product of the Year in the candy and snacks category by Product of the Year USA, Mars Chocolate North America announced.  

    "This award is especially gratifying because it was decided by consumers," said Debra Sandler, chief consumer officer of Mars Chocolate North America.  "We felt confident that the delicious combination of salty and sweet was a winner, but this award solidifies that M&M'S Pretzel are truly irresistible."

  • Passco names regional marketing representative

    Irvine, Calif. -- Passco Cos. LLC announced that Brad McCord has been hired as regional marketing representative for the company.

    McCord will act as an internal licensed wholesaler and work closely with the sales teams and their marketing efforts.

  • Xploderz making retail debut

    HUNTINGTON BEACH, Calif. — A new line of toy firing systems features ammunition that disintegrates on impact.

    The Xploderz lineup of products include the XBlaster 200, Face Off 400, XStormer 1000 and XRanger 2000. Each gun shoots ammunition made with H2Grow technology that disintegrates on impact.

    The XBlaster 200 is an easy-to-handle blaster that features a power arm, ammo clip and 200 Xploderz rounds, and shoots up to 50 ft. The XBlaster 200 carries a suggested retail price of $12.99.

  • Walmart Foundation gives some "Goodwill" to help single mothers find employment

    ROCKVILLE, Md. -- The Walmart Foundation and Goodwill have teamed up to provide single mothers with all the tools they need to find employment, succeed in the workplace and permanently support their families. The Walmart Foundation's grant of $2.5 million will support the program, known as Beyond Jobs, at Goodwill agencies in the five key markets of Atlanta, Boston, Los Angeles County, Detroit, and New York City, through 2012.

  • Spanish-dominant Hispanics tend to be brand loyal, despite economic conditions

    CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

  • McDonald's January global same-store sales up 5.3%

    Oak Brook, Ill. -- McDonald's Corp. reported Tuesday that global same-store sales increased 5.3% in January, comprised of a 3.1% rise in the United States, a 7% increase in Europe and a 5.2% increase in Asia/Pacific, Middle East and Africa.

    Systemwide sales increased 7.4%, or 6.7% in constant currencies, for the month.
     

  • HP store features Scala digital-signage solution

    Vancouver, British Columbia -- Scala and 10net Managed Solutions announced Tuesday the installation of their digital-signage solution at the first HP Store in Canada. 

    Located in downtown Vancouver, British Columbia, The HP Store Vancouver features experience pods and an HP digital-signage display at the checkout consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation.

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