HP store features Scala digital-signage solution

Vancouver, British Columbia -- Scala and 10net Managed Solutions announced Tuesday the installation of their digital-signage solution at the first HP Store in Canada.



Located in downtown Vancouver, British Columbia, The HP Store Vancouver features experience pods and an HP digital-signage display at the checkout consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation.



The screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up products.



“The HP Store features HP’s latest consumer and commercial technology products,” said Andrew Chun, business development manager, HP Canada. “We are particularly excited with the digital signage because it is an excellent showcase of how HP’s latest workstation PC technology and professional display technology come together as a stunning visual communication tool.”



Scala Certified Partner 10net Managed Solutions collaborated with HP Canada and partner AdCetera to incorporate the digital component to complement and enhance The HP Store’s interactive environment. 10Net designed, installed and hosts the digital network. 10net also monitors the screens and manages the content using Scala 5.



Using Scala Designer, AdCetera developed the dynamic templates for The HP Store staff so that they can update content easily and push fresh messages out on a daily basis.