Marketing Tactics

Seattle -- Nordstrom announced today it has entered into an agreement to acquire HauteLook, a leader in the online private sale marketplace. The company said the acquisition will enable Nordstrom to participate in the fast-growing private sale marketplace and provide a platform to increase innovation and speed in the way it serves customers in all channels.

Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts. DiJiPOP’s solution will complement Walmart Canada’s current advertiser program and provide a fully automated platform to more effectively connect brand marketing dollars with digital shelf space while integrating with the retailer’s existing proprietary vendor portal. Doing so will allow suppliers to reserve premium shelf space on the site.

New York City -- Guess announced Thursday that its North American flagship location has opened at 575 Fifth Avenue, at 47th St., in New York City.

The new store, the retailer’s largest to date, spans 13,000 sq. ft. over two floors and is inspired by the brand’s new global flagship concept launched in Milan last year.

New York City -- Target Corp. has updated its corporate donation policy following a corporate review that occurred in the wake of the backlash surrounding the company’s $150,000 donation last summer to a group that ran ads supporting Minnesota gubernatorial candidate Tom Emmer, according to the Minneapolis/St.Paul Buisness Journal. The donation resulted in much controversy for the chain due to Emmer’s anti same-sex marriage stand.

Enterprising television reporters at KGTV in San Diego caused Walmart some grief this week when they uncovered that prices were ringing up incorrectly on some items and customers were not being offered a $3 refund in keeping with a 2008 court order. To watch the video click here or continuing reading.

Walmart earlier this week named Cindy Davis EVP of a newly created global consumer insights business unit. She will be responsible for understanding broad consumer trends world wide and creating advanced analytical tools to support Walmart’s business, a sizeable task considering Walmart’s expanding global empire and the diversity of markets being served.

New York City -- A report released Thursday by American Express Business Insights said that spending in the fourth quarter was up across the board, but the retail sector spend growth was more subdued despite the holiday shopping season.

The nation’s leading auto parts and accessories retailer is offering a new delivery program through an affiliation with ShopRunner. According AutoZone, the agreement will ShopRunner will allow it to provided an enhanced online shopping experience because ShopRunner members are able to receive free and unlimited two-day shipping and returns from retail partners.