Marketing Tactics

PLEASANTON, Calif. — Safeway has introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices among foods and beverages. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s everyday low prices and club card specials.

Hoffman Estates, Ill. -- Look out Lane Bryant. An exclusive line of plus-size apparel is launching this month at Kmart under the LYS brand names, which stands for love your style and love your size. The LYS collection is said to feature trend forward separates that are designed to flatter plus-size women of all shapes and sizes including printed halters, skinny jeans and tunic dresses.

Chain Store Age has launched the third edition of its New Product Digest, which is designed to provide retailers with the latest news regarding new products and services, and to help suppliers promote their companies while influencing buying decisions. The companies featured in this volume include Cowan + Associates, Tarrant Lighting and Academy Fire Protection. Check out this month's edition.

Mahwah, N.J. -- Jeweler Bailey Banks & Biddle said Tuesday it has joined TD Retail Card Services’ L.J.C. private-label credit-card program. 

Under the agreement, TD Bank, N.A. will direct the L.J.C. program, which features a revolving private-label credit card created specifically for independent and small-chain retailers of jewelry and other luxury items. Cardholders can avail themselves of a number of special financing options, including multiple deferred interest and equal payment promotions.

ST. LOUIS — Aisle411, a mobile retail navigation service that helps shoppers locate products down to the shelf location, on Tuesday announced its service now is live in more than 1,000 stores with the addition of three markets — Las Vegas, Los Angeles and San Diego.

Other markets identified for expansion included Atlanta, Baltimore, Boston, Houston, Minneapolis, New York, Phoenix, Sacramento, Calif., Seattle and Washington, D.C.

Atlanta -- The Home Depot said Tuesday it will hire more than 60,000 seasonal associates in time for the company's second annual Spring Black Friday event.

The retailer will implement the spring promotion market-by-market over four different weekends in the spring. The event marks the start of home improvement's busiest shopping season. 

Vienna, Va. -- Business listings identity management provider Localeze said Tuesday that casual dining restaurant Texas Roadhouse is using its local search solutions.

Since launching the local search business listings identity management, Texas Roadhouse said it has experienced a 40% increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

MINNEAPOLIS-- This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.