Marketing Tactics

New York City -- Saks returned to profitability in its fiscal fourth quarter as the chain sold more items at full-price and used fewer promotions. The company reported net income of $25 million for the period ended Jan. 29, compared with a loss of $4.6 million a year earlier.

Revenue rose 7% to $866.3 million, topping Wall Street's estimate of $854.4 million. Same store sales were up 8.4%.

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WOONSOCKET, R.I. — As expected, CVS/pharmacy officially has introduced a new line of store-brand products called Just the Basics, which is comprised of household essentials. As previously reported, the retailer unveiled plans to launch the new line during its 2010 analyst day in October.

The new product line, exclusively available at CVS/pharmacy, is comprised of nearly 100 items, and there are plans to expand the line going forward.

Atlanta -- Commerce, Mich.-based LaVida Massage said it will open a new location in Kennesaw, Ga., a suburb of Atlanta.

The new, 2,692-sq.-ft. center, a franchise location, is slated to open in early April.

Mooresville, N.C. -- Lowe’s reported a 39% increase in fiscal fourth-quarter earnings to $285 million, up from $205 million a year earlier.

Sales grew 3% in the latest quarter to $10.5 billion. Same-store sales rose 1.1%.

For fiscal 2010, net income grew to $2 billion, from $1.8 billion in fiscal 2009. Sales grew to $48.8 billion from $47.2 billion.

The company expects to open 25 to 30 stores in 2011.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, said Tuesday it has signed a new, long-term agreement to provide private label credit-card services to women’s apparel retailer J.Jill.

ST. LOUIS — Save-A-Lot on Monday announced that it was expanding its reach by opening five new stores in the Chicago market.

Save-A-Lot, the hard-discount, limited-assortment grocery retailer and subsidiary of Supervalu, would nearly double its presence in the area, bringing the total Chicagoland stores to 13. The five stores, located in Chicago's South Side, range in size from 11,000 to 21,000 sq. ft.

Providence, R.I. -- DijiPOP, a leading provider of on-demand digital shopper marketing technology solutions, announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property.

As a complement to Walmart Canada’s current advertiser program, DiJiPOP’s technology will integrate deeply with Walmart Canada’s existing proprietary vendor portal, allowing Walmart.ca vendors to reserve premium shelf space.