Marketing Tactics

Ann Arbor, Mich.  — Borders announced that it has expanded its partnership with Kobo, the maker of an e-reader that at $129.99 is about $10 to $20 less than the Kindle and Nook, respectively. The new partnership, according to Borders, with give customers access to new state-of-the-art free e-reading apps and e-reading technology; access to over 2.3 million books, newspapers and magazines; and a unique, industry-first social reading experience, positioning Borders as a strong competitor in the digital space.

WASHINGTON — An Associated Press/GfK poll released Friday determined that rising gas prices will cause “serious” hardship for as much as 41% of Americans.

Almost 3-in-4 adults acknowledged that $4 per gallon or more at the pump will at least cause some hardship.

Last week’s issue of Target News Now contained some inaccurate information relating to the level of promotional activity during April at some of the nation’s leading retailers. The correct information along with a link to a revised chart provided by research company Market Track is below.

Sharp pricing on an expanded assortment of food and consumables is one way for Target to get customers to shop its stores more frequently, but this week saw the company break out another type of trip generator with the cover of its weekly ad featuring tee shirts and shorts at an opening price point of $3.

At that price, moms have pretty low expectations of quality. Cut and color matter more than the finish work on seams, since the clothes only need to last for a couple months until summer. The garments will be outgrown by next summer and the cycle repeats itself.

OBERLIN, Ohio — Walmart and Target are the top go-to retail stores for college students, according to a new study.

VENLO, The Netherlands — Vistaprint N.V., a leading online provider of professional marketing products and services to micro businesses and the home, announced that Don LeBlanc will assume the role of chief marketing officer for Vistaprint's North American Business Unit. LeBlanc assumes the role vacated by Trynka Shineman, who was promoted to the position of president of Vistaprint's North American business unit earlier this year.

Nashville, Tenn. -- Kirkland's said Friday that its first-quarter net income fell 51% stung by higher expenses, increasing freight costs and competition over price. Its results, however, exceeded Wall Street's expectations.

The company earned $3.2 million for the period ended April 30, down from $6.5 million, a year earlier.

Total operating expenses rose to $29.7 million from $26.7 million.

CLEVELAND — Glidden announced that on May 21 to 22 it will hold demonstrations at nearly 1,000 Walmart stores nationwide to showcase its exclusive ready-to-go paint testers with built-in brush attached to the lid. The two-ounce paint testers are available in all 306 colors in the Glidden Brilliance Collection palette.