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Marketing Tactics

  • Macy’s to open at Gurnee Mills

    Gurnee, Ill. — Indianapolis-based Simon Property Group announced that Macy’s will open at Gurnee Mills, the largest outlet and value retail shopping destination in Illinois.

    The nearly 140,000-sq.-ft. Macy’s full-line department store is slated to open in spring 2013. It will anchor a new full-price wing at the center, adding a new dimension to Gurnee Mills’ value shopping experience. 

  • Bobby Flay to cook up more exclusives for Kohl's

    MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced a long-term license agreement with Bobby Flay to renew the chef's exclusive line of home and grill products, which will be available in Kohl’s stores nationwide and Kohls.com beginning February 2012.

  • Walmart, Home Depot each pledge $1 million for Joplin tornado relief

    New York — Walmart and The Home Depot have each pledged $1 million to help rebuilding efforts in tornado-ravaged Joplin, Mo.

    Each of the retailers had a store in Joplin that was leveled in the storm. Both stores had fatalities inside them.

    In a statement, Walmart said it has accounted for all of its associates working at the store at that time, but still is reaching out to all of its employees in the area. It also is working to direct truckloads of water, food and other basic items to Joplin.

  • Target gives school libraries a makeover

    WASHINGTON — Target announced that it will provide new libraries for 42 schools in the United States as part of the 2011 Target School Library Makeover program.

  • Alliance Data extends agreement to provide private-label credit cards to Victoria’s Secret

    Dallas — Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a long-term extension agreement with Victoria’s Secret, a subsidiary of Limited Brands, Inc., to provide private-label credit card services.

    terms of the extension, Alliance Data will continue to provide end-to-end private-label credit card services for the Victoria’s Secret credit card from account acquisition to customer service.

  • Cars 2 races into Toys"R"Us

    WAYNE, N.J. — Toys"R"Us announced that it will open Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe in time for the June 24 release of the feature film.

    The company is opening the in-store boutiques in the United States on June 1 and will open additional boutiques internationally to coincide with the movie's release in each respective country. Toys"R"Us has also launched a dedicated Cars 2 website at Toysrus.com/Cars2.

  • Target donates $50K to tornado relief in Minnesota

    Minneapolis — Target announced its donation of funds and product to support tornado relief efforts in Minnesota.

    The funds, which totaled $50,000, will help the efforts of the American Red Cross and Salvation Army.

    “We take seriously our responsibility as a retailer, employer and community member to aid in times of need,” Target chairman, president and CEO Gregg Steinhafel said. “Before and after a crisis, communities can count on Target.”

  • A&P beefs up meat department with Angus line

    MONTVALE, N.J. — Grocer A&P has announced the launch of a brand-new line of Angus beef in its stores.

    Woodson & James choice Angus beef, exclusive to A&P banner stores, will replace the current beef steak and roast offerings in all A&P, Pathmark, Superfresh, Waldbaum's and Food Emporium stores beginning May 27.

    The new and exclusive Woodson & James Angus beef line features U.S. Department of Agriculture choice Angus beef that is grain-fed and single-sourced.

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