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Marketing Tactics

  • Sur La Table to open NYC flagship in Hearst Tower

    Seattle -- Cooking retailer Sur La Table said Monday it will open a flagship store in Hearst Tower, New York City, in late 2011.

    The chain’s first NYC space opened in SoHo in 2005 and a second store in the Upper East Side opened in 2010.

    The new store will include Sur La Table’s largest kitchen and cooking class program. Customers will be able to take cooking classes, as well as attend events with media partners and renowned chefs from around the world. Cooking classes are currently slated to start in early December.

  • New survey sheds light on QR code use

    RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

    Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

  • Michaels inks five-year deal with LogiSource

    IRVING, Texas  — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.

    More than $250 million of print and promotional spend will be covered over the life of the contract.

    Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.

  • Aggressive markdowns leave J.C. Penney Q2 profit flat

    Plano, Texas -- J.C. Penney Co. reported Friday that net income for the quarter ended July 30 was flat at $14 million, citing aggressive markdowns for a lackluster performance that fell below Wall Street expectations.

    Revenue dipped to $3.91 billion from $3.94 billion in the year-ago period. Same-store sales increased 1.5%.

    According to J.C. Penney, its focus on the middle-to-lower-income shoppers creates a challenge, as those consumers face economic uncertainty heading into the back-to-school and holiday shopping seasons.

  • CityTarget in Chicago to feature Pret A Manager

    New York City -- Target announced that the British take-out chain Pret A Manager will open a location in CityTarget in Chicago.

    The new, smaller Target format is set to open in the Windy City in 2012.

  • Zale and Vera Wang team up for jewelry line

    Dallas -- Zale Corp. and designer Vera Wang announced they are teaming up on an exclusive line of diamond bridal jewelry.

    The new Vera Wang Love collection will include diamond engagement rings, matching wedding bands and solitaire bridal jewelry. Each ring will have the Vera Wang Love logo, and every engagement ring will include a blue sapphire.

    The collection will be sold only at Zale stores in the United States, Canada and Puerto Rico. The jewelry will be in United States and Puerto Rico stores in October.
     

  • Nordstrom Q2 profit soars 20%

    Seattle -- Nordstrom reported Thursday that net income for its second quarter rose 20% to $175 million, compared with $146 million in the year earlier period.

    Revenue surged 12.4% to $2.72 billion, benefited by strong promotions and matching Wall Street estimates. Same-store sales rose a solid 7.3%. The department store retailer has raised its profit outlook for the full year.

    Its outlet concept Nordstrom Rack saw net sales increase 23.4% to $92 million, and same-store sales rose 4.8%.

  • Take our social media survey for a chance to win an ipad

    New York City -- Chain Store Age is conducting a brief survey designed to take retailers' "new" media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

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