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Marketing Tactics

  • Industry leader Art Nielsen passes away at 92

    NEW YORK — Global information services company Nielsen announced the passing of one of its former executives.

    Arthur C. "Art" Nielsen, Jr., 92, helped Nielsen create such innovations as consumer and performance surveys, market share, department and food index and television ratings, during his tenure as chairman and president. Nielsen's father, Arthur C. Nielsen, founded the company in 1923. Nielsen, Jr., joined the company in 1945 and retired in 1983, according to the New York Times.

  • Recycle your blues, save some green from AEO

    NEW YORK — American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.

  • Golfsmith partners with South African retailer

    Austin, Texas -- Golfsmith International said Tuesday that it has established a partnership with The MoreGolf Group – South Africa’s largest golf retailer – as part of a global strategy toward growth.

    At 78 stores, Golfsmith is the largest golf specialty retailer in the United States. It said it will reinvest the income generated from the just-announced partnership into its core U.S. business.

  • Marimekko to open NYC flagship

    New York City -- Marimekk, the Finnish textile and clothing design company, will open a flagship in New York City, on Oct. 6. Located on Fifth Avenue in the Flatiron District, the store will act as a showcase for new products.

    The NYC store is based on the same concept as the Marimekko flagship opened in Helsinki earlier this year. Both locations were designed by the Japanese architectural firm IMA in cooperation with Marimekko's own shop design team.

  • J.C. Penney plans in-store holiday shops

    New York City -- J.C. Penney is adding holiday shops on its main floor, the Associated Press reported.

    The "Wrapt" shop concept will debut in the company’s Manhattan store this week. It will be rolled out to the chain’s stores nationwide on Oct. 24.

    The in-store shops will carry about 300 items, with the majority exclusive to J.C. Penney, according to the report.

  • Walmart plays up toy list, layaway

    BENTONVILLE, Ark. — While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives. 

  • Ross Dress for Less expanding in Chicago area

    Dublin, Calif. - Ross Dress for Less will open four new locations in the greater Chicago area on March 8, 2014. These openings bring the total number of Chicago area stores to 35 for the retailer.  

  • First Lady has another reason to shop at Target

    The Associated Press reported last week that First Lady Michelle Obama was sighted shopping incognito at a D.C. area Target store wearing a baseball cap and sunglasses. Secret Service agents arrived about a half-hour before Mrs. Obama, who walked in through the main entrance with an assistant and spent 30 to 40 minutes shopping and pushing her own cart, according to AP.

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