Marketing Tactics

Chattanooga, Tenn. -- CBL & Associates Properties and MallMerlin, LLC, said Thursday they have launched a MallMerlin smartphone mobile application, available for download at the iTunes store for use exclusively at CBL malls across the nation.

A couple of promotional pieces from Walmart hit the marketplace in recent weeks underscoring that Walmart may be nearing the completion of its Project Impact course correction strategy.

The week of Sept. 18 a four-page insert dropped announcing that “fabrics are back” and that new and expanded product assortment are available in 2,000 stores. This past weekend another promotion piece hit the market focused on the hunting category with a similar message around new and expanded assortments.

MENOMONEE FALLS, Wis. PLANO, Texas and CINCINNATI – While Kohl’s and Macy’s posted September sales growth, JCPenney had to scale its outlook back after a weaker than expected month.

Kohl’s reported that sales for September increased 5.8% and comparable-store sales increased 4.1% over the same period last year. 

New York City -- Macy’s saw same-store sales rise 4.9% in September, and total sales increased 5.3% to $2.298 billion in the five-week period.

“We continued to see a strong sales trend in September at both Macy’s and Bloomingdale’s,” said Terry J. Lundgren, chairman, president and CEO of Macy’s. “Our sales performed well both in stores and online. This underscores that our business remains on track, despite the persistently negative macroeconomic news.”

New York City -- Research results released Tuesday by American Express found that more than a third (38%) of small business owners believe that the U.S. is still in the throes of a recession.

According to the American Express OPEN Small Business Monitor, a semi-annual survey in its 10th year, concerns about the economy are weighing heavily on entrepreneurs. Twenty-seven percent say they do not plan to grow in the next six months (up from 21% in the spring) and just 77% describe themselves as glass-half-full optimists (down from 85% a year ago).

Paraiso Town Center in the Thousand Oaks, Calif., master-planned community of Dos Vientos Ranch is being renamed The Village at Dos Vientos Ranch, announced Peter Cohen, president of Paradise Capital Group, which acquired the 50,000-sq.-ft. mixed-used retail and office complex in June 2010.

A new name was very important toward rebranding and marketing the property, said Cohen. “We wanted to give the center a fresh start with a new name that was easy to pronounce and remember,” he said.

NEW YORK — Global information services company Nielsen announced the passing of one of its former executives.

Arthur C. "Art" Nielsen, Jr., 92, helped Nielsen create such innovations as consumer and performance surveys, market share, department and food index and television ratings, during his tenure as chairman and president. Nielsen's father, Arthur C. Nielsen, founded the company in 1923. Nielsen, Jr., joined the company in 1945 and retired in 1983, according to the New York Times.

NEW YORK — American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.