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Marketing Tactics

  • Big Lots 3Q comps up 1.7%

    COLUMBUS, Ohio — Big Lots reported that sales for the third quarter ended Oct. 29 were $1.1 billion, an increase of 6% compared with $1 billion for the third quarter of fiscal 2010. Comparable-store sales increased 1.7% for the third quarter of fiscal 2011.  

  • Walmart answers the 'Call of Duty' with early game preview

    BENTONVILLE, Ark. — Customers who can't wait to get their hands on the latest "Call of Duty" video game are in for some good news courtesy of Walmart. The retailer announced that on Nov. 7 in more than 2,700 stores customers can play "Call of Duty Modern Warfare 3." The event begins at 8 p.m. (local time) and will include tournaments and the chance to win double experience points with every purchase of specially-marked 20-packs of Mountain Dew, exclusively at Walmart.

  • Kohl’s tops Street, J.C. Penney misses

    New York City -- Kohl's Corp. reported a 3.9% rise in same-store sales in October, better than analysts’ expectations, amid strong demand for its new Jennifer Lopez and Mark Anthony brands.

    In a statement, CEO Kevin Mansell said that customers responded favorably to the pair of new brands, as well as the company's marketing programs.

    “As we enter the important fourth quarter, we plan to continue our investment in marketing, especially digital and broadcast, to drive customer traffic and broaden our reach,” he said.

  • SunEdison and Staples reach solar energy milestone

    Belmont, Calif. -- SunEdison, a leading worldwide solar energy services provider and Staples announced a production milestone of more than 30 million kilowatt-hours of energy produced through solar installations on Staples' properties.

  • Weatherproof store to have ‘leave your Blackberry at the door’ policy

    New York City -- Apparel manufacturer Weatherproof will open its first Apartment 32 store on Nov. 10, in the SoHo section of Manhattan. The flagship location, which will carry women’s and men’s apparel, will have an unusual “leave your Blackberry at the door” policy.

  • Christmas comes early for Walmart shoppers

    BENTONVILLE, Ark. — Walmart is giving customers the chance to preview its Black Friday specials early. The company announced that customers can sign up at Walmart.com or Facebook.com/Walmart to receive an early preview of its specials on the widest assortment of top electronics, toys, apparel and more. 

  • Walmart starts holiday shopping early with preview of Black Friday deals

    Bentonville, Ark. -- Wal-Mart Stores said Wednesday it is offering an early previous of its Black Friday deals.

    The retailer will begin previewing special deals on Wednesday, and will hold an early holiday sale beginning Nov. 5.

    The Black Friday preview for specials in electronics, toys and apparel will be available to shoppers who sign up at Walmart.com or the store's Facebook page, according to the company.

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