Marketing Tactics

The Center for Retail Excellence at the University of Arkansas’ Sam M. Walton College of Business is scheduled to hold its second annual SHOP conference on May 1 with Walmart’s head of global consumer insights recently confirmed as a guest speaker.

NEW YORK — In a month that was solid overall, the discount sector showed its muscle, turning in a strong February same-store sales performance nearly across the board.

After suggesting last week that sales had accelerated and returned to a pre-holiday pace, Target reported Thursday that same-store sales for the month rose 7%, beating Wall Street’s expected 5.2%. Total sales during the period rose 8% to $5.13 billion, boosted by strength in the food, healthcare and beauty categories. Accessories and apparel performed above average as well.

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

Retailers across the board saw increased sales in February, thanks to unseasonably warm weather and increased consumer confidence that got shoppers out of their house and into the stores.

In a month that was solid overall, the discount sector showed its muscle, turning in a strong February same-store sales performance nearly across the board.

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

By Laura Marriott, [email protected]

BENTONVILLE, Ark. — Sam's Club is taking its promotion of health-and-wellness solutions further by launching its own branded, bimonthly magazine.

New York -- In a month that was solid overall, the discount sector showed its muscle, turning in a strong February same-store sales performance nearly across the board.

After suggesting last week that sales had accelerated and returned to a pre-holiday pace, Target Corp. reported Thursday that same-store sales for the month rose 7%, beating Wall Street’s expected 5.2%. Total sales during the period rose 8% to $5.13 billion, boosted by strength in the food, healthcare and beauty categories. Accessories and apparel performed above average as well.