Marketing Tactics

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

EL SEGUNDO, Calif. — Mattel's highly-anticipated Apptivity line, which the company introduced at the 2012 Toy Fair in February, is now available for the iPad.

At the Toy Fair, representatives for Mattel demonstrated how Apptivity allows kids to take a physical toy, such as a Hot Wheels car and play with it on the screen of an iPad. Other brands now available through the Apptivity line include Fisher-Price, Monster High and WWE.

By Taqi Mohiuddin, [email protected]

The stakes are rising in retailing. 

NEW YORK — Revlon, along with its Global Artistic Director Gucci Westman, will co-host the ultimate "glam" party during New York’s Fashion’s Night Out on Sept. 6 to celebrate Revlon’s 80 years as a beauty icon.
 

CHICAGO — SymphonyIRI Group Inc., a provider of innovative solutions and services for consumer, retail and healthcare companies, has named Beverly Grant as president of retail solutions. She will report to Mark Parise, president of IRI, SymphonyIRI.

WAYNE, N.J. — Toys"R"Us is taking aggressive steps toward becoming a bigger player in the highly competitive baby products market, by expanding its offerings under the Babies"R"Us brand.

The company has introduced a new infant feeding line and an expanded assortment of bedding and room decor, food, formula, snacks and other essentials and now offers customers more than 1,600 products.

The retail industry, yours truly included, has had a watchful eye on J.C. Penney ever since CEO Ron Johnson took over and announced his plans to revamp the iconic retailer. Many experts have shared their concerns over the new direction and, as the second quarter numbers would indicate, cause for concern is clearly warranted. With overall sales plummeting nearly $1 billion dollars, and earnings plunging from an expected $41 million profit to an $81 million loss, the company is down $1.7 billion in sales and $260 million in earnings in the first half of the year, compared to 2011.

New York -- California and Indiana have the highest statewide sales taxes in the country, but Tennessee and Arizona take top billing when local sales taxes are added to the calculation, according to a new analysis by the Tax Foundation, a Washington, D.C.-based think tank that monitors fiscal policy at the federal, state and local levels.