Marketing Tactics

Westborough, Mass. -- BJ's Wholesale Club announced partnerships with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Schools participating in BJ's Adopt-A-School Program receive a one-time, $500 donation, which goes toward discretionary programs, such as field trips and special events, reading programs or other educational needs. The schools also receive a complimentary BJ's Membership.

Bebida Beverage Company (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, is rolling out its flagship beverage, KOMA Unwind Liquid Relaxation, at select 7-Eleven stores in the Quad Cities.

Macy’s tempered its full year sales forecast after solid second quarter results and growing optimism around omnichannel initiatives weren’t enough to offset a slow start to the year.

Macy’s said sales increased 3.3% to $6.267 billion and same store sales increased 4% during the second quarter ended August 2. Excluding sales in departments licensed to third parties same store sales increase 3.4%. Profits increased to $292 million, or 80 cents a share, from $281 million, or 72 cents a share.

New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL's portfolio of digital brands.

New York – Although Macy’s Inc. reported a 4% increase in net income to $292 million in the second quarter of fiscal 2014, from $281 million in the same period a year earlier, the company still missed Wall Street expectations. Leftover merchandise from a sluggish first quarter helped keep Macy’s profit growth down.

Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.

Through Aug. 14, Brandlive will introduce retailers and New Balance to the sneakers, and New Balance will use the platform to train field representatives and brief them on the new line of shoes.

Columbus, Ohio – Big Lots Inc. is expanding its food selections in all of its 1,491 stores across the country. The department will feature more brand name products, improved product arrangement and well-designed signage to make shopping easier.

Mississauga, Canada -- Target Canada is launching several initiatives to improve business performance and better deliver the Target brand experience to Canadian customers. Among the initiatives are a partnership with interior designer and TV host Sarah Richardson, who will launch an exclusive home décor line at Target Canada in fall 2015.