XO Group names AOL exec as marketing VP

New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL's portfolio of digital brands.



Previously, Sivajee worked for Bloomberg as VP global marketing for Bloomberg Mobile, and also spent seven years working on digital projects at HBO. As leader of the marketing team, Sivajee will continue the push towards a digital marketplace and deepen consumer engagement across multiple platforms.