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In-Store Media

  • Amazon goes to the movies to promote Prime

    Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

  • Another first for Amazon: A live shopping show

    Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

  • Von Maur’s expanding footprint

    Von Maur Department Store is doubling down in Minnesota.

    The family-owned company will open a 140,000-sq.-ft. store at the Rosedale Center in St. Paul. Scheduled to open fall 2018, the store will be the retailer’s second location in Minnesota. Construction is due to begin in spring 2017.

  • Wayfair brings digital expertise to an old-fashioned channel

    Online retailer Wayfair Inc. is putting a digital spin on that most traditional of selling vehicles: the paper catalog.

  • Another online brand gets serious about offline expansion

    An online brand known for its retro-inspired Indie fashions has brought on new executives to help it move into physical retailing and build an international presence.

  • Whole Foods is rolling out a food truck

    Whole Foods Market is launching a new format that aims to cater to the downtown business crowd, only this time there's no bricks-and-mortar involved. The grocery chain is launching a food truck in Austin, Texas, in March, according to the Austin Business Journal. The retailer plans to offer sandwiches and salads at first and likely expand the menu eventually. [Austin Business Journal]

  • Pandora mixes old with new in promotional campaign

    Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

    From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

  • Petco appeals to new pet parents with omnichannel campaign

    Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

    Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

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