In-Store Media

By Scott Setrakian, [email protected]

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

MONTVALE, N.J. — Grocer A&P has announced the launch of a brand-new line of Angus beef in its stores.

Woodson & James choice Angus beef, exclusive to A&P banner stores, will replace the current beef steak and roast offerings in all A&P, Pathmark, Superfresh, Waldbaum's and Food Emporium stores beginning May 27.

The new and exclusive Woodson & James Angus beef line features U.S. Department of Agriculture choice Angus beef that is grain-fed and single-sourced.

CLEVELAND — Glidden announced that on May 21 to 22 it will hold demonstrations at nearly 1,000 Walmart stores nationwide to showcase its exclusive ready-to-go paint testers with built-in brush attached to the lid. The two-ounce paint testers are available in all 306 colors in the Glidden Brilliance Collection palette. 

SAN FRANCISCO  — Premier Retail Networks, a global leader in digital place-based media services, has announced that Jon Landa has been promoted to SVP sales for PRN’s West & Central regions. 

As PRN’s VP sales since June 2007, Landa has been responsible for direct clients and agencies on the West Coast. Before joining PRN, he served as VP national accounts at ReelzChannel. 

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

I’m not sure if you’ve noticed, but it seems like you can’t pick up a paper or click a mouse lately without reading about some big box retailer rolling out its smaller store format. Target has its new 60,000-square-foot CityTarget concept, while Walmart has Walmart Neighborhood Market and Walmart Express stores. It seems like everyone is downsizing.

MALVERN, Pa., and VIRGINIA BEACH, Va. — Building on the successful introduction of the nutrition iQ program to stores, two Supervalu banners announced that they will implement an education initiative designed to help grocery shoppers navigate the aisles with great-tasting foods that meet their nutritional needs.

Acme and Farm Fresh Food & Pharmacy said the Colors in Your Carriage initiative shoppers find quick-to-prepare, good-tasting solutions to fill the nutrient gaps highlighted in the 2010 Dietary Guidelines.

North Vancouver, B.C. -- Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall's "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.