In-Store Media

NEW YORK — Whole Foods Market is leading charge to promote the sale of sustainable seafood by becoming the first national grocer to stop selling red-rated seafood. The company announced that, beginning this Earth Day (April 22), it will no longer carry red-rated, wild-caught fish in its seafood departments. 

Opening day for Major League Baseball is April 5, and Target was on its promotional game this past weekend featuring assortments of MLB licensed products in its weekly ad.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

Bentonville, Ark. -- Walmart announced that it will partner with Rovio Entertainment, maker of Angry Birds, on the launch of Angry Birds Space, the newest version of the world's most-downloaded mobile game, which will be released in app stores on March 22. The partnership will integrate retail, social media and gaming components, and launch in more than 3,000 Walmart U.S. stores on March 25.

New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

PLEASANTON, Calif. — Safeway has joined forces with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion on an initiative to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers.

New York -- Rovio, the maker of Angry Birds, is partnering up with a major U.S. retail chain to open dedicated Angry Birds in-store shops in thousands of locations nationwide, Reuters reported. The shops, which will feature branded toys, tee shirts and books, are being timed to debut with the launch of Angry Birds Space, the Finnish company’s latest downloadable game. The report said the partnership will be more extensive than Rovio’s existing agreement with Barnes & Noble.

New York -- StoreBoard Media announced Tuesday that its licensee, StoreBoard Media Canada, has added Staples Canada and Zellers to its in-store billboard network, which offers marketers an opportunity to advertise their brands on security pedestals located at entranceways and in other high-traffic areas of stores.

The pair of agreements will add nearly 4,000 security pedestals to the StoreBoard Canada network.