In-Store Media

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

Los Angeles — Westfield, an Australian-based company that operates 47 U.S. malls, is leveraging mobile technology and social media to promote its back-to-school campaign. 

DALLAS — Neiman Marcus is getting set to deck its flagship downtown Dallas location in gold and pink to celebrate beauty brand Mary Kay's 50th anniversary.

Known for its high fashion window displays, Neiman Marcus — which is headquartered in Dallas — has dedicated four of its windows to the brand's milestone and to its founder, Mary Kay Ash.

HERSHEY, Pa. — Core brand growth and new products in U.S. and key international markets bolstered Hershey Company’s second quarter results for the period ended June 30. The company reported consolidated net sales of $1.5 billion for the quarter, a 6.7% increase from $1.4 billion for same quarter a year ago.

Hershey’s reported net income for the quarter was $159 million or $0.70 per share-diluted, compared with $135 million or $0.59 per share-diluted for the comparable period of 2012.