In-Store Media

Westlake Village, Calif. – Guitar Center is opening a Serato-branded digital music area in its Brooklyn, N.Y., store on Oct. 24. The 2,500-sq.-ft. area provides a space for DJs and producers to demo and buy Serato products.

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

Toys"R"Us has unveiled its 2013 holiday marketing plans, including a new television campaign that positions the store as the go-to destination for toys this holiday season.

The broadcast commercial, which began airing on Sunday, Oct. 20, features a group of children who think they're going on a field trip to "Meet the Trees" and end up at Toys"R"Us instead.

New York -- With a late Thanksgiving and the shortest holiday shopping season in years, consumers report they are starting their holiday shopping sooner and spending more this year, according to the latest American Express Spending & Saving Tracker research. The report is more optimistic than some other holiday forecasts.

New York -- Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan. The store, which will be open through the holidays, will offer shoppers will get a $5 Metro Card in a limited-edition sleeve with any purchase.
 
“This shop fits perfectly with our strong belief in the fundamental power of clothing to improve people’s lives, and our hope is that it will provide people with comfort and warmth during the winter season,” said Larry Meyer, COO of Uniqlo USA.
 

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

New York – Duane Reade is running a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery products. The "Boo-tiful Legs" Halloween contest calls for entrants to upload their original photos wearing Duane Reade brand hosiery with their Halloween costume, via a Duane Reade Facebook page FanGate, through Nov. 3.

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.

As added incentive for pet parents to take their costumed furry friends to stores to participate, PetSmart is offering the first 50 pets in costume at each store between 9 and 11 a.m. on Saturday, Oct. 19 free treats from Dentastix and Temptations, plus a coupon for $1 off a Bret Michaels Pets Rock toy purchase.

Westwood Village, Calif. — Urban Outfitters has signed a lease with Topa Management Co. for 16,556 sq. ft. in Westwood Village, Calif., more than doubling the size of its presence in the urban village. The McDevitt Co. represented both parties in the transaction.

The new store, Urban Outfitters third largest in California, has original exposed brick wall, ironwork and high ceilings and provides a brand appropriate space for the retailer.

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock.