Digital ad spend to exceed traditional in 2019—and Amazon is the big winnerThe year 2019 will mark a major milestone in the world of advertising. Survey reveals different spending habits across the generationsMillennials and Gen Z really are different than older generations, according to a new survey from Epsilon. Want to bond with millennials? Use this social platform Retailers seeking to build an intimate connection with Millennial shoppers should reach out through a specific social network. Zulily takes fresh approach to e-commerce Online specialty retailer Zulily is celebrating its ninth birthday by changing things up. Amazon a growing power in advertising, according to survey Google and Facebook/Instagram have some company in the competition for retail digital ad dollars. Walmart takes its online home brand on the road in ‘Tiny Home’ retail concept Bigger isn’t always better. Topgolf to add competitive esports experience Sports entertainment brand Topgolf is bringing amateur competitive gaming events to its venues. Starbucks staying out of 2020 presidential race Starbucks is not going to get involved in national political campaigns — even if its former CEO is running for president. Public stances by businesses raise risk of consumer boycotts Companies need to take care of the causes and people they publicly support. What keeps chief marketing officers up at night? Marketing officers have a lot to worry about these days. CVS Pharmacy unveils ‘beauty marks’ in stores CVS Pharmacy is well ahead of schedule towards meeting its 2020 goal of full transparency for all its beauty imagery. American Eagle Outfitters puts unique spin on new marketing American Eagle Outfitters enlisted its Gen Z customers to star in its new marketing campaign — and also gave them full creative control. First Previous 78 79 80 81 82 Next Last
