Social Media

Dallas -- SRS Real Estate Partners has announced the hiring of Caroline Hurley as a senior marketing coordinator in the Dallas/Ft. Worth office.

Hurley will be responsible for executing national marketing strategies at the local level including branding, lead generation initiatives, communications and public relations, digital marketing and providing broker support. 

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.

The fashion and retail blogospheres went into overdrive with complaints about how Target botched the launch of its latest and exclusive limited time collection, Missoni for Target. And shoppers across the nation took to Facebook, Twitter and other sites to share their frustrations. The folks who seemed to be the most put-out were those who ordered goods online.  After experiencing long delays and going through any number of hurdles before they were even able to place an order, many are now being told that their orders would be delayed or, even worse, canceled.

New York City -- The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.

NEW YORK — Despite concerns about the economy and rising household expenses, nearly 3-out-of-5 consumers (59%) will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends. While this is a slight decline from 2010, it represents an eight percentage point increase from 2009.