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Social Media

  • A&F’s back-to-school campaign to leverage mobile tech

    NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

  • Staples shows what its got on social media

    FRAMINGHAM, Mass. — Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.

  • Macy’s courts back-to-school shoppers on social media

    NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

  • Oscar Mayer Wienermobiles drive into digital space

    MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

    Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

  • 34th America's Cup defenders to don Banana Republic apparel

    SAN FRANCISCO — Banana Republic has been named the formal attire supplier for Oracle Team USA as it defends its title at the 34th America's Cup in San Francisco Bay in Sept.

  • Under Armour returns to the gridiron

    BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

    The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.

  • ThinkGeek to take the Internet to San Diego Comic-Con

    FAIRFAX, Va. — ThinkGeek.com is taking the merchandise it offers on its e-commerce site to Booth #5541 at the San Diego Comic-Con, from July 17-21.

  • Making Friends With Your Customers

    Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

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