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  • ThinkGeek to take the Internet to San Diego Comic-Con

    FAIRFAX, Va. — ThinkGeek.com is taking the merchandise it offers on its e-commerce site to Booth #5541 at the San Diego Comic-Con, from July 17-21.

  • Making Friends With Your Customers

    Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

  • The Limited looking good after 50 years

    The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

  • Happy Family organic brand seeks parents of picky eaters

    NEW YORK, N.Y. — Happy Family, a leading organic baby and toddler food brand founded and operated by moms, wants picky eaters to clean their plates for a chance to win $20,000 toward a college education.

    As part of the campaign, which launched on Facebook and is called Stories from the Bright Side, Happy Family is calling parents to submit their funny mealtime moments.

  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • Simon and Budget create joint marketing program

    Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

    Burlington Mall and Wrentham Village Premium Outlets in Boston

    Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

  • Kmart wants to know if you’re ready for your close-up

    HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

    Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

  • Report: Nordstrom expands Pinterest tie-in

    Seattle – Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos. As reported by BusinessWeek, Nordstrom is taking the pilot from two to 13 stores.

    Nordstrom, which has 4.5 million Pinterest followers, gives store associates access to an online dashboard that notifies which items the store has in stock are most pinned in their geographic area. The pilot is expected to conclude later this month.

     

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