Skip to main content

Social Media

  • Michaels rolls out interactive service ahead of holiday

    Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

    After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

  • Marketing stunt drives big traffic to Make Meaning

    New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

  • How Gen Z Shops: Retail for a Constant State of Partial Attention

    By Christian Davies, [email protected]

    Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.

  • Survey: Shoppers not saving, spending for holidays

    Los Angeles – A large number of shoppers do not appear to be setting aside any money for holiday spending this year, and four in 10 do not even intend to do any shopping for the upcoming holiday season.

    According to recent GoBankingRates.com polls, more than 63% of respondents didn't allocate any savings toward holiday gift buying. In addition, more than 40% of respondents said they would not be buying holiday gifts this year at all.

    Other findings include:

  • Target makes a splash with pop-up in Grand Central Station

    New York -- Target is celebrating the launch of Sonia Kashuk's new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City's Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
     
    The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.

  • SDL: Mobile research, showrooming strong this holiday season

    Wakefield, Mass. – Most consumers in the U.S., U.K., and Australia are not using mobile technology for holiday shopping this year, but many will use mobile devices for product research and in-store showrooming. According to results of the 2013 Holiday Preferences Study from SDL, the majority of consumers in the U.S. (64%), U.K. (68%) and Australia (67%) are not using a tablet or smartphone more this year to purchase gifts.

  • Macy’s annual Thanksgiving Day Parade to come with free app

    New York -- The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

X
This ad will auto-close in 10 seconds