Social Media

NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

Atlanta -- Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

Brand marketing veterans Chris Burggraeve and Ted McConnell are the newest members of the board of industry advisors at Syncapse, a leading social performance management company.

Burggraeve is the former chief marketing officer of Anheuser-Busch InBev and founder of Vicomte LLC. McConnell is a former director of marketing innovation at Procter & Gambler and EVP of digital at the Advertising Research Foundation.

New York – Gap is feeling the love this holiday season.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

BENTONVILLE, Ark. — Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app. The retailer's Black Friday circular includes hundreds of brand name electronics, toys, apparel, sporting goods and home and houseware items. Backed by Walmart's ad match guarantee, items featured in the Black Friday circular will be available during three events starting at 8 p.m. Thursday, Nov. 22.

New York -- Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

As CMO, Duffy is charged with leading marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms.

By Dr. Trevor Davis, [email protected]

HOFFMAN ESTATES, Ill. — Sears Holdings is touting its affordable and exclusive lines from and partnerships with celebrity designers Sandra Lee, Jaclyn Smith and Ty Pennington to give it an edge this holiday season.

Kmart, along with Sandra Lee and Jaclyn Smith, is inviting consumers to "decorate it forward" -- spread holiday cheer by sharing the gift of decorating and entertaining with family, friends and those in need. Decorating tips and inspiration to help others can be found www.kmart.com/DecorateItForward.