Social Media

Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

BOSTON — Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

With the NFL playoffs just around the corner, NFL fans are invited to show their passion and knowledge of the game for a chance to win weekly prizes and a grand prize trip to Super Bowl XLVII.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

New York -- The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP’s sentiment-tracking infographic here.

Where did the idea for the Black Friday and Cyber Monday Consumer Face-Off originate?

New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.