L’Occitane celebrates Ramadan with metaverse shopA French global beauty brand is launching its third seasonal metaverse storefront. Etsy names Drew Barrymore to honorary c-suite positionTalk show host, actress, and co-founder of the Barrymore Brands health and beauty product line Drew Barrymore has been named to the honorary position of chief gifting officer of Etsy Inc. How retailers should respond when media turns social A strong social media presence is no longer optional for omnichannel retailers. Coach CGI campaign features Lil Nas X with human, virtual influencers The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual. Survey: Nearly half of Gen Z attempting to spend less with Amazon A large number of young consumers think Amazon is too powerful, and are attempting to limit spending with the e-commerce giant. Pacsun releases spring collection with aid from Gen Z influencers Pacsun is timing the introduction of a new group of creative advisors to coincide with its spring/summer 2024 campaign. Amazon promotes Black-owned businesses for Black History Month Amazon is supporting Black-owned businesses during Black History Month and throughout the year with a number of initiatives. Claire’s teams up with young ‘Gen Zalpha’ influencers Claire’s Holdings LLC is turning to teen and tween social media celebrities for a new branding initiative. Saks in first-ever EV partnership with Lucid Customers at select Saks Fifth Avenue stores will soon be able to test drive a state-of-the-art electric vehicle. EXCLUSIVE: Adobe survey reveals Gen Z's marketing content preferences Almost all Gen Z consumers agree on their top format for digital marketing content. First Previous 21 22 23 24 25 Next Last
