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  • Lands’ End Kids launches digital pop-up promotion

    Dodgeville, Wis. - Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

  • Paid search rules retailers’ digital outreach efforts

    The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

  • Hhgregg marketing head named chair of GRMA board

    Indianapolis - Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers. As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership.

  • Office Depot offers augmented reality promotion

    Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.

  • Skechers enlists Kelly Brook as brand ambassador

    Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

    "It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

  • Survey: Paid search marketing is tops online customer acquisition tactic

    Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.

  • Target launches image recognition app for mobile shopping

  • Lands' End Kids launches digital popup shop

    With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

    Featured items will be offered at a 25% discount.

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