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NPD Group releases holiday spending survey results
The NPD Group has released the results of its holiday spending survey, the 12th annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.
This year’s results found that 12% of U.S. consumers who were surveyed plan to spend more, while 67% said they plan to spend about the same and 21% said they plan to spend less.
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Survey finds coupons drive impulse purchases
New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.