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  • Sears woos teen market

    Sears is looking to position itself as the go-to retailer for teens, and to that end has launched an exclusive fashion collection by Seventeen Magazine.

    The full collection is available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweepstakes and explore exclusive content from Seventeen Magazine at shopyourway.com.

  • Barnes & Noble launches omnichannel pop culture promotion

    New York – Barnes & Noble Inc. is running month-long omnichannel “Get Pop-Cultured” pop culture promotion during July. The effort promotes books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks and activities.

  • Denny’s launches Spanish-language Facebook page

    Spartanburg, S.C. - Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino. As part of the brand's integrated communications efforts to connect with customers at different touch-points, the Denny's Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.

  • Digital Retail Innovation is Half the Battle

    Sears and Kmart recently announced they will allow pickup of Sears.com or Kmart.com orders at any of each other's more than 2,000 U.S. stores. Customers will be able to select free store pickup and a preferred pickup location for specially marked online items. The retailers are even taking the digitally progressive step of offering online video instruction through the YouTube channel for members of the Sears/Kmart Shop Your Way omnichannel loyalty program.

  • Survey: Millennials lead in ‘green’ purchasing

    Philadelphia - Millennials are emerging as some of the most committed purchasers of sustainable products and services. According to a survey of 2,051 adult consumers commissioned by hygiene product manufacturer SCA, Millennials age 18-34 who purchase green products/services are significantly more likely (27%) to have increased the number of green products and services they buy compared to adults ages 35-44 (18%) and adults ages 45-plus (15%).

  • 6pm.com invites public to Tweet or Pin outfits for fashion show

    6pm.com, the sister site of Zappos.com, which is owned by Amazon, is launching its first-ever live streaming fashion show and inviting the public to share via social media outfits inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness.

    The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

  • Olive Garden rolling out new restaurant design, online To Go platform

    ORLANDO, Fla. -- Olive Garden has begun the the roll out of a new restaurant remodel design and logo. The company, a division of Darden Restaurants Inc., is also launching an updated web experience and an online to-go platform for desktop and mobile computer users at all its U.S. restaurants.

  • ShopAtHome.com launches ShopGold Rewards

    ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

    The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

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