Walmart expands digital marketing efforts on TikTok, RobloxWalmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality. Chipotle expands access to its coveted ‘celebrity card’ via contest on LinkedInChipotle Mexican Grill is giving fans of its brand a chance to win a card that has, to date, been gifted only to “superfans” who are athletes, artists, musicians or influencers. Toys “R” Us creates history-making promotional film with generative AI Toys “R” Us is in a first with its new brand film. Shoppable content – the new omnichannel commerce frontier Retailers are finding new ways to make a broader range of omnichannel content into points of consumer purchase. Consumers' preferences towards holiday promotions include... Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them. Century 21 NYC in TikTok e-commerce partnership An established, iconic off-price department store retailer has joined a very modern (and controversial) social commerce platform. Poshmark connects resale buyers and sellers via livestream Poshmark is leveraging its livestream shopping solution to enable customer-to-customer resale transactions. Instacart enables shoppable YouTube ads for CPG brands Instacart is extending its first-party retail media data to YouTube. Amazon to co-develop shoppable content for its streaming TV channel Amazon is in a new partnership to infuse shoppable product placements and messaging in shows on its FAST streaming TV offering. Starbucks opens entertainment studio Starbucks Corp. is launching a new initiative to produce original entertainment and tell stories. First Previous 15 16 17 18 19 Next Last
