Retailer Campaigns

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

New York City -- An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

Washington, D.C. -- The National Retail Federation said Friday that high unemployment rates remain a concern as retailers head into the holiday season.

Indianapolis -- Marsh Supermarkets said Thursday that it will lower prices on select items in a move to spur sales and loyalty.

The program, called Good ‘Til, launched this month and guarantees that prices on the most popular items won't increase for at least three months even if industry retail prices increase.

The three-month guarantees will be offered four times per year.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.

Washington, D.C. -- A report released Thursday by the National Retail Federation predicted an average holiday shopping season. According to the NRF forecast, holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion. While that growth is far lower than the 5.2% increase retailers experienced last year, it is slightly higher than the 10-year average holiday sales increase of 2.6%, according to NRF.

Cupertino, Calif. -- Apple announced Wednesday that its co-founder Steve Jobs has died at age 56. Jobs suffered from a rare form of pancreatic cancer, and stepped down from his CEO post in August.

Apple released a brief statement, saying "We are deeply saddened to announce that Steve Jobs passed away today. Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve."