-
Macy’s and JCPenney top RSR report on digital advertising
MORRISVILLE, N.C. — Macy’s and JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.