Retailer Campaigns

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

WAYNE, N.J. — Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year. The company has revamped Imaginarium, the company's exclusive, specialty learning brand. The brand has been given an updated logo and 50 new products designed to promote childhood development by stimulating visual, auditory and manual senses. Toys"R"Us announced that it is inviting customers to experience the Imaginarium redesign at special in-store shops beginning Oct.

Wayne, N.J. -- As part of a re-imagination of its Imaginarium brand, Toys “R” Us said Tuesday it will redesign its in-store Imaginarium shops nationwide with enhanced offerings and products in both bricks-and-mortar stores and online.

The retailer said it will support the Imaginarium redesign and product expansion with a fully integrated marketing program that includes print advertisements, as well as in-store and online boutiques.

Morrisville, N.C. -- Macy’s and  J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.

CONSHOHOCKEN, Pa. — Ikea announced that on Oct. 1, its U.S. stores will give away free tree seedlings through its partnership with American Forests. Ikea has been partnering with American Forests since 1998, and through their "Plant a Tree" campaign, they have raised $1.9 million dollars to plant 1.9 million trees.

WESTBOROUGH, Mass. —  BJ's Wholesale Club announced that it is partnering with 13 of the country's leading cancer centers to host picnic luncheons to educate guests about breast cancer. This is the sixth year BJ's is hosting these "Pink Picnic" events, which will feature a doctor or specialist from a partner hospital and an inspirational speaker, who will share her experience with the disease, the company reported.

Pittsburgh -- Dick’s Sporting Goods announced it is opening two stores this week, in Yonkers, N.Y., and Norcross, Ga.

The Yonkers location will be the retailer's 32nd store in the state of New York and their 458th nationwide. The Norcross location will be the retailer's fifteenth store in the state of Georgia and their 459th nationwide.