Retailer Campaigns

New York -- Embattled Southern celebrity chef Paula Deen is opening a headquarters and store in Clarence, N.Y., a suburb of Buffalo, this February. The shop, Paula Deen Foods, will include a showroom designed to resemble Deen's home kitchen and offer products from her branded line of goods.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

Acosta Mosaic Group, the marketing division of Acosta Sales and Marketing, has launched Shopper Solutions, a newly formed agency which combines AMG’s retailer-facing marketing services in the U.S. and Canada and is designed to deliver a streamlined offering to clients across North America.

Touted by the firm as North America’s only purchase design agency for retailers, Shopper Solutions will allow North American retailers to engage their shoppers online and in-store through “captivating shopper experiences.”

Cincinnati — To supply families in need with fresh food this holiday season, Kroger customers and associates will be able to purchase pre-filled bags and boxes of food to be added to collection barrels.

OfficeMax plans to open most of its stores at 8 p.m. Thanksgiving night. Meanwhile, its e-commerce site will begin offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and online. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.

Santa Clara, Calif. – Multiple media reports indicate that computer chip manufacturer Intel plans to open a number of pop-up stores selling electronic devices using Intel chips. John Wallace, business line manager of mobile and communications for Intel, announced at a Nov. 13 press event that the company will open its first “Intel Experience” store in the NoLita (North of Little Italy) neighborhood of New York City on Nov. 23.

New research from the National Retail Federation sheds light on how 140 million Americans plan to shop during the Thanksgiving weekend.

According to a new survey from the National Retail Federation, Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

Naperville, Ill. – OfficeMax is opening most stores at 8 p.m. local time on Thanksgiving night. OfficeMax.com will start offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and at OfficeMax.com. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.