Retailer Campaigns

Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

LOS ANGELES — Kim, Kourtney and Khloé Kardashian’s eyewear line available through Sears Optical is now available online as well as in stores.

The Kardashian Kollection Eyewear line was introduced at retail locations nationwide in July of this year and includes eyeglasses and sunglasses.

New York -- Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.

The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.

TJX Companies reported a 3% comp increase on top of a prior year gain of 4% while Ross Stores said posted a comp increase of 2% compared to last November’s 5% comp increase.

Total sales at TJX increased 7% to $2.2 billion during the November reporting period and so far this year sales at the company have advanced 10% to $20.3 billion. Total sales for November at Ross increased 6% to $813 million and so far this year are up 11% to nearly $7.8 billion.

Las Vegas -- Tatyana Designs opened its first Bettie Page store in New York City, in Manhattan’s Bowery neighborhood. The iconic area has recently become a flashpoint for cutting edge, fashion forward designers.

"It's perfect for our brand," noted Tatyana Designs co-CEO Jan Glaser. “This is the perfect place for our first store in NYC."

The new store is the company’s 11th retail location to date.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

NEW YORK — Barnes & Noble will offer teachers a special holiday shopping event Saturday, Dec. 1.

Educators who shop at their local Barnes & Noble store or at www.bn.com and present a valid Barnes & Noble Educators Discount Card will receive special discounts on select merchandise.

Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.

Reston, Va. -- Spending on Cyber Monday reached $1.46 billion, up 17% versus a year ago, making it the heaviest online spending day in history, according to comScore.

Retail e-commerce spending for the first 26 days of the November-December 2012 holiday season rose to $16.4 billion, up 16% versus the corresponding days last year.