Retailer Campaigns

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Framingham, Mass. -- TJX Cos. is launching its first-ever holiday gift hotline for its TJ Maxx and Marshall stores.

The hotline will be available to shoppers from Tuesday, Dec. 3 through Friday, Dec. 6, and will be staffed by nationally renowned style and gifting experts.

The hotline will be staffed from 9 a.m. to 5 p.m.

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.

Hampstead, Md. – Jos. A. Bank is attempting to get a jump on the many retailers starting their Black Friday sales on Thanksgiving by offering a “Super Tuesday” sale event on Tuesday, Nov. 26. The retailer will offer Black Friday prices on select “doorbuster” items in its 571 company-owned full-line stores nationwide.

In addition, these select doorbuster items will be offered online at Josbank.com beginning at 12:01 a.m. (EST) on November 26, 2013, and there will be other special one-day price discounts.

Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.

Apprehension regarding shoppers’ willingness to spend during the shortened holiday season has reached the point where even retailers presumably well positioned to benefit from frugality are sounding alarms.

The most recent is Ross Stores vice chairman and CEO Michael Balmuth who shared his concerns about the fourth quarter even as the operator of 1,154 stores reported third quarter sales that were in line with expectations and profits that exceeded guidance due to margin expansion.

Raleigh, N.C. – Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.