Retailer Campaigns

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

As consumers head to retail stores this spring to purchase mowers, chain saws, generators, blowers, trimmers, power washers and a host of other small engine equipment, they will see an important ethanol fuel message from the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers.

The message to 'Look Before You Pump' will help consumers protect their outdoor power and small engine equipment investments.

San Jose, Calif. – Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14. According to new figures from site analytics provider RetailNext, men’s stores (that have gifts for men) saw decreased (-13.8%) sales the day before Valentine’s, but an increase of +22.2% in sales on Valentine's Day itself in 2014.

Dublin, Calif. - Ross Dress for Less will open four new locations in the greater Chicago area on March 8, 2014. These openings bring the total number of Chicago area stores to 35 for the retailer.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

Clinton Township, Mich. — The Mall at Partridge Creek, in the Detroit, metropolitan region, has named Melissa Morang marketing and sponsorship director. Morang will develop public programs, events and community relations for the center.

Morang returns to metro Detroit after spending the past year in the Grand Rapids area working in Meijer’s corporate office on marketing strategies for the retailers soft lines division.

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

The firm analyzed the online sales data of the nation’s top 100 retailers from September through December 2013 as part of an ongoing global study assessing the business impact of top retailers social media efforts in a report called, “Social Media Effectiveness Index for Retailers”