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Sesame Street packaging gets a refresh
Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.
Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.