Retailer Campaigns

Seattle -- PlayNetwork, a leader in branded entertainment media experiences, announced it is providing music programming and installing state-of-the-art media systems for the Levi's brand in 1,500 stores around the globe, including all U.S. locations.

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen.

Chicago -- ShopperTrak predicts that Wednesday, Dec. 4, will be the best day for consumers to shop this holiday season with the least amount of store shopper traffic.

Bentonville, Ark. -- Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."

If avoiding large crowds is your criteria for tackling the holiday shopping season, then ShopperTrak has some advice for you.

ShopperTrak, a leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.

Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

New York -- Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.

Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.

By Brian Smith, BizBrag

Target will open stores at 8 p.m. on Thanksgiving Day, an hour earlier than last year, and will keep them open until 11 p.m. Black Friday.

The company said it is making the change in response to competitive pressure and demand from shoppers.

Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.

Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.