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Retailer Campaigns

  • Juan Valdez launches Miami expansion; 60 stores planned

    Bogota, Colombia – Colombian coffee retailer Juan Valdez has opened the first of 60 planned stores in Miami, with official grand opening scheduled for July 28. The downtown location is the first Juan Valdez store in Miami besides an existing store at Miami International Airport.

  • Paid search rules retailers’ digital outreach efforts

    The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

  • Lands’ End Kids launches digital pop-up promotion

    Dodgeville, Wis. - Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

  • Office Depot offers augmented reality promotion

    Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.

  • Survey: Paid search marketing is tops online customer acquisition tactic

    Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.

  • Lands' End Kids launches digital popup shop

    With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

    Featured items will be offered at a 25% discount.

  • Target does digital for back-to-college promo

    Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

  • Teachers treated to BTS discount at Walmart

    Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

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