Retailer Campaigns

The off-price wars are heating up in New York City.

Saks Fifth Avenue will open its first Saks Off 5th outlet in New York City, in a 32-story office tower at 125 East 57th Street, in March 2016. The store will feature a lobby entrance at street level, which will access two lower level floors.

“The addition of a new Saks Off 5th store at this strategic location will be a dramatic game changer for 57th Street retail east of Park Avenue,” said Charles S. Cohen, president and CEO of Cohen Brothers Realty Corp., which owns the property.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.

Experts and regular folks alike are puzzled by the uproar over Starbucks’ holiday cup design, the Associated Press reported. Even New York Cardinal Timothy Dolan sounded a curious note, saying "I don't think it's like Starbucks had the Christmas crib on their cups to begin with.” [Associated Press]

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

A prolonged drop in gas prices is boosting hopes among retailers that consumers will spend more this holiday season.

According to the latest Consumer Fuels Survey by the National Association of Convenience Stores (NACS), more than one in four (26%) consumers expect to increase their spending this month, a seven-point jump over the past month and the highest percentage this year. Last November, only 21% of consumers expected to increase their spending, according to the survey.

Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

 Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.