Private Label

Store brands are proving to be a powerful weapon for mass merchandisers, warehouse club stores and dollar stores as they compete against both Amazon and other brick-and-mortar retailers.

Consumers’ concern about the environment does not necessarily translate into modified purchasing behavior.

German supermarket retailer Aldi wants to make its packaging more environmentally friendly.

Office products giant Staples Inc. is getting down to business with a brand revamp that includes a big focus on its “worklife” positioning.

Another popular celebrity is collaborating with the nation’s largest retailer on an exclusive collection — and this one is available online only.

Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories.

Amazon’s rapidly growing collection of private brands haven’t proved the threat that many companies initially feared.

Walmart’s latest reported effort to enter a new market appears aimed at stealing some iPad share from Apple.