Private Label

As younger shoppers look to save, private label products are becoming increasingly popular with Gen Z.

A large majority of Americans are buying fewer products overall, and a sizeable number of consumers have switched to private label brands to save money.

Food and beverage prices rose 1.4% in October compared to September, but compared to a year ago, overall food inflation has stabilized in the past three months.

Walmart is reinventing and putting a more modern spin on one of its best-selling private brands. 

As consumers reduce purchasing amid higher prices, two categories remain largely unaffected.

America’s largest grocery retailer is revamping its private label branding strategy.

JCPenney is turning to a classic American apparel, footwear and handbag brand for its latest private label offering.

Consumers are bargain hunting as food prices continue to rise.