Bed Bath & Beyond to expand with branded products via wholesale
Bed Bath and Beyond-branded products will soon be available in other retailers’ stores and online sites.
Beyond, whose portfolio includes Bed Bath & Beyond, Overstock, Zulily and other online retail brands, is launching a global licensing program. The initiative, which starts with the Bed Bath & Beyond brand name, is international in scope and is designed to bring the brand to consumers in multiple ways, the company said. It includes product licensing agreements to sell Bed Bath & Beyond branded textile goods through other retailers, including mass market, off-price and online marketplaces.
In addition, it includes a licensing agreement for Bed Bath & Beyond stores in Mexico. Negotiations are also underway for stores in other key markets around the globe.
Under the new global product licensing program, the Bed Bath & Beyond branded assortment will include everything in its four core pillars: the bedroom, the bathroom, the kitchen and the patio. The company granted a category license to PEM America, a leading home textiles manufacturer that produces both licensed and private label products. The PEM America license will include fashion bedding, utility bedding, sheets, bath linens and accessories, and window and soft home décor.
“Through affordable, quality goods that will soon be on retail shelves — both physical and online — we’re reinvigorating the brand and returning it to its core. said Marcus Lemonis, executive chairman of Beyond, Inc. “The Bed Bath & Beyond brand is both aspirational and attainable, and our brand will continue to reflect these values.”
In June 2023, Beyond purchased certain intellectual property assets of Bed Bath & Beyond for $21.5 million.
“We are excited to unlock the value of the Bed Bath & Beyond brand in new and meaningful ways,” said Alexander Thomas, senior VP finance and corporate development. “We will continue to explore partnerships with manufacturers and retailers who share our vision – and know how much customers will welcome our celebrated brand into their homes.”
Earlier this year, in April, Beyond we sold its rights to the Wamsutta brand for $10.25 million.
“This is just the beginning of our management team’s mandate to monetize our intellectual property and assets,” said Adrianne Lee, chief financial and administrative officer, Beyond.
