Packaging

AUSTIN, Texas -- Whole Foods announced that it is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under 5-Step Animal Welfare Rating system.

The rating system is the signature program of Global Animal Partnership, a nonprofit organization that facilitates and encourages continuous improvement in animal agriculture. Independent, third-party certifiers audit farms and rate animal welfare practices and conditions using a tiered system as follows: 

PLANO, Texas -- JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. The Modern Bride concept is the result of a collaboration with Conde Nast, publisher of Modern Bride magazine.

NAPERVILLE, Ill.  — OfficeMax announced the launch of DiVOGA desk products and accessories featuring the limited edition Catherine collection. According to the company, the line features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. 

DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

Orlando, Fla. -- Red Lobster announced a plan to remodel all of its nearly 700 restaurants across the United States and Canada to a design inspired by the seafaring village of Bar Harbor, Maine. Thirty-three percent of the chain’s restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014. 

TOWSON, Md. — Black & Decker has announced the availability of its RapidRoller paint roller. According to the company, the RapidRoller provides a convenient, easy-to-use solution for painting projects, and helps consumers complete those projects up to two times faster than with traditional rollers.

RapidRoller's features include a handle that holds and dispenses paint and an exclusive three-position pivoting roller frame that allows users to paint up to the edge, in tough-to-reach corners and narrow locations like hallways, closets and bathrooms.

DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.

NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.