Packaging

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

•  Snickers Peanut Butter Squared minis;

 

•  Dove Silky Smooth white chocolate eggs;

 

•  Twix minis filled eggs;

By Mark J. Rowell, president, Mammoth Media

Supermarkets, apparel chains and other retail outlets need clear signage with messaging that is sharply and professionally printed to draw in customers.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

Li Ning, one of China’s largest marketers of sports apparel, footwear and equipment, has opened a flagship in Beijing with a bold design that  uses the theme of motion to attract and engage shoppers. A strong angular grid pattern is present throughout the store—in the ceilings, lighting and floor pattern — that creates an impression of non-stop movement. The theme is most visible on the sweeping lines of the four-story façade, which features a massive banner with changeable imagery.

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

Newell Rubbermaid, a marketer of consumer and commercial products, has announced the introduction of Rubbermaid Bathroom Scrubbers and the Rubbermaid Clean & Dry Plunger.

Rubbermaid Bathroom Scrubbers provide four tools including the Spray Scrubber, Extendable Scrubber, Flexible Scrub Brush and 2-in-1 Scrubber.

A variety of switchable pads are available including Scour, Sponge, Bristle and Disposable Pads.

WASHINGTON — The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.