Packaging

By Ken Nische, [email protected]

There are many trends — practical, psychographic and attitudinal — that are incubating during the retail “reboot” that’s taking place in the U.S. economy. This reboot is affecting all types and sizes of retail, brick-and-mortar and online. The key is putting these trends to work for you.

ST. LOUIS — New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

GLENVIEW, Ill. —  Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

Shoppers looking for apparel inspired by the summer sophistication of the Hamptons will want to head to the Banana Republic this spring.

The Banana Republic division of Gap has teamed up with designer Michelle Smith to introduce a 60 piece collection of her signature Milly brand that includes women’s apparel and Smith’s first foray into the menswear category. Beginning in May, the products will be available in an unidentified number of Banana Republic’s 600 stores and online. The products will be featured in June promotional materials.

Tervis, the company best known for its virtually unbreakable, insulated tumblers, has launched a new store design that reflects its updated image. The brand, whose products can be personalized to any interest or occasion, underwent a major rebranding in 2011 and is now translating the image to brick-and-mortar stores.  

WESTLAKE VILLAGE, Calif. — Dole’s entry into the annual New Year’s Day Rose Parade took home the top prize for the third consecutive year.

Dole’s float, called “Dreaming of Paradise,” received the parade’s Sweepstakes Trophy, the highest honor given for the float deemed to be the most beautiful entry.

FRAMINGHAM, Mass. — It’s not the latest iPhone or the newest Tablet, but Staples is touting a breakthrough in binder design for the New Year.

The Staples Better Binder boasts removable FileRings which the company contends make it the first such product to offer a feature that allows users to detach the rings from the shell for easy filing.