Packaging

FORT WASHINGTON, Pa. — Walmart will exclusively offer the 5-Day Nutrisystem Jumpstart Your Weight Loss Kit at nearly 2,000 stores.

The new 5-Day Nutrisystem Jumpstart Your Weight Loss Kit, including 15 entrees plus desserts, a free meal planner and program guide with access to free weight loss counseling, can be purchased in-store for $44.98. There is also a 5-Day Nutrisystem kit designed for people losing weight to help manage their diabetes available in the pharmacy section of select stores.

Walmart has rolled out a new line of Disney paints and specialty finishes available exclusively at select Walmart stores.

The Disney Paint line consists of “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to give parents and children options at every stage, from infant to tween,” said Jason Stewart, director of softlines product development for Disney Consumer Products. 

The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.

With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

President of Ikea USA Mike Ward is scheduled to keynote this year’s Retail Sustainability Conference, which will run from Monday, Sept. 30 to Thursday, Oct. 3 in Orlando, Fla. 

New York -- Macy’s Inc. filed an appeal on Monday, challenging Manhattan state court judge Jeffrey Oing’s Friday ruling that J.C. Penney can sell unbranded Martha Stewart goods in its stores, at least temporarily.

Penney was celebrating the decision that would allow it to sell Martha Stewart items as long as they didn’t carry her name, especially since the products – valued by one analyst at $100 million -- were already manufactured and being stored in warehouses. 

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.