Mobile Marketing

Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.

Yorkdale Shopping Centre in Toronto is hoping to engage holiday shoppers with a series of pop-up shops and a online/texting messaging concierge service.

Yorkdale's holiday pop up shops include:

Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.

According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

Instead of sending holiday cards, retailers with physical stores may want to send texts, instead.

According to the new seventh Annual Holiday Research Study from e-commerce technology platform MarketLive, 78% of shoppers are likely to visit a store as a result of a text promotion or alert via mobile device.

In addition, 56% of shoppers look for gift ideas on social sites like Pinterest, and 55% are now comfortable with sharing their preferences with retailers in exchange for convenience and personalized product recommendations

Placing ads in tweets just got easier and more precise for retailers.

The retail revolution may not be televised, but it will be digitized.

The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.