Mobile Marketing

Camp Hill, Pa. -- Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

“Offering a massive discount just gets people to go elsewhere for a bigger discount,” said Rampell. “Those consumers do not develop into loyal customers.”

NEW YORK — Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.  

In her new role, Kaufman will oversee Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.

NEW YORK — U.S. consumers spent more in June, as real home prices and initial unemployment claims continued to improve, according to the Deloitte Consumer Spending Index for June 2013.

The index comprises four components of tax burden, initial unemployment claims, real wages and real home prices, increased to 4.3 from a reading of 4.2 the previous month.   

Following is a summary of the four main components of the Index:

New York – U.S. consumers spent more last month as real home prices and initial unemployment claims continued to improve. The Deloitte Consumer Spending Index for June 2013, which comprises four components of tax burden, initial unemployment claims, real wages and real home prices, increased to 4.3 from a reading of 4.2 the previous month.   
Following is a summary of the four main components of the Index:

Tax Burden: The tax rate is up from last year, and is now at 12%.

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.

Warrendale, Pa. -- Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.

In addition, Rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).

New York -- Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.

The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.

The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.