Media Advertising

Nike Inc. appears to have dodged the bullet when it comes to featuring Colin Kaepernick in its new ad campaign—at least based on some early results.

An exclusive clothing collection developed in partnership between the nation’s larger retailer and one of its most popular celebrities is already paying off — and the goods haven’t even hit the stores yet.

The nation’s most iconic denim brand has joined the growing ranks of retailers that are taking a stand on the issues of the day.

J.C. Penney is expanding its partnership with Shaquille "Shaq" O'Neal.

Mobile ad spending, smart speaker adoption, and augmented reality are among six digital trends on a watch list compiled by eMarketer.

The Container Store celebrating its 40th anniversary with a new advertising campaign and a next-generation store prototype.

Less engaging marketing initiatives took their toll on eBay for the second quarter, an issue that pushed the company to lower its full-year guidance.

As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.