Media Advertising

Major retailers dialed back the number of ads inserts and the number of pages in June when compared to the prior year, according to Market Track. Click here to view promotional activity for the 16 of the nation’s leading retailers.

Chicago -- General Growth Properties announced Tuesday that Susan E. Houck has been named senior VP marketing.

In her new capacity, Houck will spearhead integrated field marketing efforts, including advertising, public relations, strategic planning, community relations, and travel and tourism.

Prior to her appointment as senior VP, Houck oversaw marketing efforts for the Southwest region of GGP.
 

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

Examples in the line include:

• Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target.

MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

It had been awful quiet on the organized labor front for a while, so news this week of the creation of a new union-backed anti-Walmart group serves as a reminder that unions are the equivalent of a bad case of herpes to Walmart. The discomfort and visible symptoms associated with their organizing activities occasionally subside, but there is no cure and eventually the company experiences another outbreak.